Steve Jobs, the then CEO and chairman of Apple, changed the technology industry. He is famous as one of the pioneers of microcomputer revolution of the 1970s and 1980s. He was an excellent entrepreneur, industrial designer, a business magnate but more importantly a master salesperson. He was one of the youngest people to make it in the Forbes list of America’s richest people. And one of the handful ones to have done with without inherited wealth (Young, 2011). Jobs revolutionized industries such as animated movies, digital publishing, music, personal computers, phones and tablet computing in his lifetime (Issacson, 2011).
In an era, when people had to buy entire albums to listen to their favorite song, Jobs introduced the world to iPod and iTunes where one could buy a song for less than a dollar. Jobs announced iPod as a device that put "1000 songs in your pocket” (Zhao, 2016).
Steve Jobs did well on
Steve Jobs considered himself as an artist. He was an amazing salesperson and a master marketer. He continuously pushed his staffs to bring innovation in the product. Even though he was not completely involved in the engineering and technical side of the original Apple Computers, he later made use of his CEO position to get involved directly with the product design (Dickey, 2013). He didn’t just want any random products but the best ones; that would bring revolution in the tech industry.
Steve Jobs could have improved about himself on
Steve Jobs was a master innovator. However, he was often regarded as one of the meanest person. He would intimidate his employees and shout at them. Jobs had quite a short temper. He would fire people if he thought that they were not working in alignment of his vision (Streeter, 2015). He could have worked on his anger management issues. His failure in the mac division led him to be fired from the very company he founded. He just repeated what he wanted to say and not listen to others’ opinions. Due to the losses, Apple had to incur from the failure of Mac, Apple’s BOD instructed Sculley to limit his ability to launch expensive forays into untested products. But rather than listening to Sculley, Jobs attempted to oust Sculley which in turn got Jobs fired from his duties at Apple. He inspired his staff members but simply fired them when they didn’t understand the work rather than guiding them.
Apple started with their vision that they believe on the face of the earth to make great products that not changing. Rather, they are constantly focusing on innovation. And, for the process they believe in deep collaboration and cross pollination of their groups, this has help them in making innovative products in a way that others cannot. They have in listed the statement years ago and they are still on same vision, same effort, and collaboration to result every innovation on their product.
Isaacson, W. (2011). Einstein: His life and universe. Simon & Schuster Audio, New York, USA.
Streeter, T. (2015). Steve Jobs, romantic individualism, and the desire for good capitalism. International Journal of Communication, 9, 19.
Young, J. S. (1988). Steve Jobs: The journey is the reward . Scott, Foresman.
Zhao, J. (2016). Offering Infographic Short Courses to Meet Students’ Interest. In New Media Consortium Summer Conference 2016.